Lithium battery energy storage systems have been very popular recently, and we can easily see many related products on shopping websites and physical stores. SES Power has long predicted that battery energy storage will be a popular product in the next ten or twenty years, so we often match customers' lithium battery products with solar photovoltaics, inverters, UPS, smart chargers, etc. etc. In fact, these all belong to the category of lithium battery energy storage systems. Wall-mounted home energy storage system 48V100Ah, 48V200Ah, stacked home energy storage system (5KWh per module, up to 15 modules stacked), lead-acid replacement products (lithium iron phosphate battery 12V100Ah, 12V200Ah, 24V100Ah), UPS high-voltage lithium battery system (up to 860V), 3Kw~20Kw off-grid, grid-connected, island-type lithium battery energy storage system, base station communication backup battery system (standard 19 inches), etc., are the hot-selling products we have been developing and manufacturing.

What do you think of the hot sales of home energy storage? In fact, this is due to the influence of the Russian-Ukrainian war and the energy crisis. At the same time, with the rising price of lithium resources and lithium batteries, the cost tolerance is stronger than that of large-scale power station-type energy storage, which is simpler to install and more convenient to use. will be welcomed by people.

The following SES Power analyzes the situation and reasons for the popularity of lithium battery home energy storage for you.

(1) The market demand is hot

This year, assisted by the factors of the Russian-Ukrainian war, the panic of the energy crisis is expected to intensify, which further promotes the originally active household energy storage. In addition, due to high electricity prices and power stability factors in North America, Australia, Africa and other regions, the combined demand for "household photovoltaics + home energy storage" has also increased in recent years, especially the promotion of household photovoltaics, which directly stimulates home energy storage. permeation of.

At present, the installed capacity of household energy storage is completely determined by supply, and the demand cannot be met. This can be seen from the continuous price increase and continuous short supply of Tesla Powerwall.

As an important production source of lithium batteries in the world, China has a strong global demand for household energy storage, which has also driven a surge in orders from suppliers. The supply is in short supply, and even a mixed bag of fish and dragons has sprung up.

Therefore, SES Power recommends that you examine the capabilities of lithium battery energy storage system suppliers from various aspects, not just the price.

(2) Higher price affordability

Home energy storage is essentially a household (2C)-like appliance-like product, which can be called consumer electronics.

SES Power believes that the key success factors of lithium battery home energy storage mainly include four points: first, product, namely product strength; second, market, namely brand, channel and after-sales service; third, supply chain, namely cost and quality control; fourth It is the premium power, that is, the selling price and the gross profit.

Home energy storage is a typical 2C business. Different from the 2B business, which is a means of production, it can obtain a certain brand, channel and service premium, and the price acceptance of end consumers has a certain elasticity.

This is especially evident this year. Due to the serious shortage of supply, the demand for household energy storage is more rigid and urgent under the expectation of the energy crisis and power uncertainty. Price elasticity is high.

For example, Tesla's Powerwall sales price increased from $6,500 to $7,000, and then to $7,500, still in short supply.

This is the true portrayal of home energy storage today. Especially in the context of the rising price of lithium battery materials represented by lithium carbonate this year and the high cost of energy storage batteries, home energy storage is a rare downstream application scenario for lithium batteries with cost conductivity.

(3) Impact on the competitive landscape of lithium batteries

The sharp rise in the cost of lithium batteries is the main theme of the lithium battery industry this year, but the main downstream application scenarios of lithium batteries, such as electric vehicles, two-wheelers, large-scale energy storage and home energy storage, have different price tolerance in different fields.

This year, the electric vehicle field has risen in price to varying degrees. As an optional consumer product, the price transmission is limited, and the profit margin of car companies has been greatly compressed.

As means of production, large-scale energy storage, etc., its cost tolerance is determined by the return on investment, and the price acceptance is both sensitive and rigid.

In contrast, overseas household energy storage, which is severely in short supply this year, has lower price sensitivity and stronger price tolerance. Lithium battery companies can absorb upstream cost pressures relatively calmly, and can even guarantee better gross profit margins. The pressure power battery is much better.

Judging from the specific gross profit margin data, the gross profit margin of lithium battery companies mainly based on household energy storage is significantly higher than that of lithium battery companies dominated by power batteries.

It is precisely because of the tolerance of the cost of upstream lithium battery materials in the home energy storage field that disguisedly increases the bargaining power of upstream lithium battery materials, forming a "siphon effect", which increases the pressure on power batteries with weaker cost tolerance, which actually causes home energy storage puts pressure on power batteries.

To a certain extent, this has impacted the existing lithium battery competition pattern.

Finally, as a professional manufacturer that has been deeply involved in the lithium battery home energy storage industry for nearly ten years, SES Power believes that this wave of home energy storage is basically a demand run caused by a short-term supply and demand imbalance, which will not last long. In the near future, the home energy storage market will always return to its origins, that is, products, brands, channels and services. These four elements are the core competitiveness. SES Power will strengthen the supply chain and improve marketing in this wave. We believe that this requires long-term investment and persistence. Only in this way can we win customers and the market with our unique advantages in the more intense competition in the future. It is very short-sighted to make quick money without bottom line in the short term. .

If you have any questions about lithium battery home energy storage products, you are welcome to contact SES Power and we will provide you with high-quality services for free.